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About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 16 March 2000 | News  15 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Keyboard buttons have featured in adverts for many years, most noticably in adverts by The Guardian. The “help” button is of course particularly appropriate for charity adverts. Has anyone else used this device effectively? Leading disability care charity Leonard Cheshire have launched a clever and amusing newspaper fundraising advert. Leading disability care charity Leonard Cheshire have launched a clever and amusing newspaper fundraising advert. They are soliciting funds for their Workability initiative which provides disabled people who want to work with free computers and computer training.The ad features the familiar “help” and “escape” buttons from a computer keyboard, with the appeal “help someone escape.” Advertisement Leonard Cheshire’s key to good advertising read more

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