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first_img 10SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr It All Starts With SafetyAuthor and speaker Simon Sinek is a gifted storyteller. In this talk, Simon zeroes in on an often overlooked aspect of leadership: safety.Simon recounts the story of an ambush and its powerful lesson. When Army Captain William Swenson and his men were under heavy fire in Afghanistan, it was all caught on camera. As Swenson is seen helping an injured soldier onto a helicopter, you see Swenson lean over and kiss the injured soldier’s forehead before running back into a battle.Build a Culture That Encourages SelflessnessWhy did he do this? Sinek’s first hypothesis was that the military somehow attracted selfless people. After further investigation, Sinek concluded it was the environment that elevated behavior. The culture and values of the organization were strong enough to encourage selflessness. continue reading »last_img read more

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