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first_imgThere are plenty of social media management tools out there that make it easy to manage posts and be done with it, but to be relevant to your followers you also have to be mindful of what each social media platform is intended to be used for. Facebook, Twitter, Instagram, and LinkedIn (just to name a few) all serve different purposes, and consumers go to them for different reasons.Your social media strategy should identify why you’ve chosen each of the channels you use, how your target audience uses that channel, and what your engagement strategy is going to be. Remember, the purpose of social media is to be social. Think of it less as a sales tool and more of a brand-building and relationship-building tool.Instagram is a great channel for sharing your brand and engaging your members. If you currently use (or are thinking about using) Instagram, here are a few tips to help you succeed.• Think about your picture first. This medium is primarily visual. Your picture should tell the story, with only a brief description needed. Think of Instagram as a catalog of your greatest hits. What kind of picture would sum up the feelings and emotions behind your event? continue reading » 11SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

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